![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business](https://s3-prod.crainscleveland.com/s3fs-public/BLOGS03_160539973_AR_-1_SQIABJYVEWJF.jpg)
Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? — Andscape Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? — Andscape](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)